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Basic Facebook Strategies for Ecommerce Stores

Here is a list of a few quick, easy to implement, facebook strategies for ecommerce stores to use. While there are many more strategies that Facebook gurus can suggest, we’ve seen our clients really benefit from just taking care of these basic ones.

1. Facebook Coupons
Distributing coupons through facebook. Can be placed in ads / in brand pages, or distributed through emails. We’ve seen the facebook ad campaigns become a lot more effective, with a coupon code added in the text.

2.  Polls and Trivia
People just can’t get enough of Trivia, and facebook marketers are using that fact. When an online brand regularly dolls out trivia it attracts a certain type of customer to the brand on facebook. These customers are easy to engage and contribute with comments and take part in polls. This helps in promoting the brand to their friends as part of the updates. This feature is so much more effective than the “invite-a-friend” option that lots of e-retailers are using.

3. Fangating
Fangating is basically when you give a customer a discount coupon or available for an exclusive offer only on the condition of them liking your brand on facebook. Yes, it does sound a bit too much of a commercial exchange at first. But  we’ve seen that customers are more than okay to do that in exchange for the promotions. The benefits might range from discount coupon codes to store credit to exclusive opening passes, etc.

A note of caution here: Make sure that the customer is happy for what they get in return of that “like”. Otherwise it can get ugly.

4. Contests
A bit along the same lines as Trivia, but with added incentives. Get the customers engaged by asking them questions, or asking them for suggestions on the brand page, and then declaring that the top 10 entries get a prize / reward. Facebook citizens love contests. We’ve seen huge jumps in the number of likes for a brand while a contest was going on. Again the more regularly this is done, the higher the rewards for the brand.

5. Customer Feedback / Comments
Engage with your customers. Reply to their comments, whether they’re thrilled or unsatisfied with your brand. Keep the interactions real, cut out the marketing / sales pitch and keep it genuine. And your brand page will see an increase in the number of likes and visitors.

6. Updates
Keep communicating with your customers about your new products / launches / or anything thats new at your company. You’ll be surprised at how many people will be rooting for your success when you keep them updated about it.

 

 

Manoj Ramesh, is the Business Development Manager at Tenovia Solutions, an Ecommerce product and services company. Besides loving to launch ecommerce stores, he also loves watching movies and loves trying out new restaurants.

How much to discount online?

No businesses like to offer too much discounts, if they can help it. But since customers love discounts, what choice do you have? :)

And in a price, sorry discount crazy country such as India, the question that gives the most sleepless nights is: How much should I discount online? How much (discount) is enough?

Well, here is my answer depending on what kind of a business you’re running.

If you’re just launching online and want customers to come in: Discount heavily.
Beat the big guys amazed at your aggressive rates. Shout about these rates at the top of your voice wherever you can: Blogs / Facebook / Twitter. Partner with SnapDeal.com / Koovs.com / Sosasta.com / Groupon.in and announce these heavy discounts. Remember you just want traffic to build, your brand to be known, so treat the discounts as a marketing expense, as a customer acquisition strategy.

If your online business has been around a while and you’re trying to grow the subscriber base: Discount and compete with your competitors on pricing.
Be cheaper than them on the items that are in the ‘buzz’, that drive customers to your site, but don’t discount on the other items. Take advantage of your business experience in knowing which products to discount, which to bundle, which to offer as discount to repeat customers only, etc. Basically use your online business experience to be smarter than the start-ups.

If your online business is amongst the leader: Don’t stress on discounting. Stress only on the service.
Keep the customers happy and let them be your evangelists. Be aware of the online price wars, but beat your competition by providing best-in-class customer service. Deliver outrageous service. You cannot go wrong with this. Use the Keep-It-Simple-Stupid principle. And importantly, remember to use your financial muscle power well.