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Important Dates in the Indian Ecommerce Calendar – Part 3 (Final)

Okay…so we started with Diwali, Children’s day, but here is a summary of the most important dates in the Indian Ecommerce calendar that a retailer should not ignore. So make sure you plan your promotions in advance. Monitor the performance of your promotions, analyze your earnings and learnings and get ready to better it with the next event in the calendar.

1. Dussera – Kick start the holiday season with this 10 day long period. Lots of money gets spent around this time.

2. Diwali – The ‘big-daddy’ of Indian festivals. Make a lot of noise around this one with your offers and promos.

3. Christmas – Lots of money gets spent on the lead up to this day. Make sure you get part of that dough.

4. New Years – Excellent time for renewed energy. Start the new year with the right deals with the goal to engage the customer throughout the year.

5. Pongal (Tamil) – You don’t want to miss out on the 2nd largest festival in the country’s most prosperous state. Get regional, get local and gain the goodwill.

6. Valentine’s day – Shiv Sena might oppose it, but the online community absolutely goes nuts over it. Spending surges for the 3 – 4 days before it. Good time to attract young customers.

7. Republic Day – Spruce up your site with saffron, green, white and blue. Give your discount coupons a patriotic angle. :)

8.  Holi – Holi is big for gifting. Across India and from the NRI community. Make sure you’re part of it.

9.  Mid – April (New years day in Southern India and parts of North India) – Gifting is part of the tradition especially within the family. So apparel and accessory related sites would be well advised to offer discounts and partner with discount stores.

10.  Independence Day – Time for you to ‘bleed blue’ in your discounts. Believe me, its a good thing. Target the patriotic sentiments. Ensure you have products / discounts to go for the occasion. If you’re an international brand, its a good time to score local brownie points.

11. Gandhi Jayanthi – Promote all things ‘desi’.

12. Cricket Fever – You cannot be part of the Indian Ecommerce scene and not be affected by cricket fever. Rather than worry about low traffic on big match days, embrace the cricket fever and become a part of it. Your customers will love you. Create memorabilia that can be bought from your site, or given free on certain conditions with every purchase, or some other interesting cricket related promotions.

Important Dates in the Indian Ecommerce Calendar – Part 2

Diwali really kicks off the major holiday season in India which lasts till February. During this time, typically sites would find that even though they don’t do anything different, orders normally go up. And thats largely because its the season of sales and spending in the Indian market. Some of your best discounts in electronics come out around this time.

New models of electronic gadgets, new cars, new season full of clothes on the racks of retailers, gets the Indian consumer’s wallet out and the retailer’s tills ringing. Basically the same is witnessed online. Online retailers try to keep up with their brick-n-mortar brothers-in-arms and online shoppers really benefit from it all.

Children’s Day:
A uniquely Indian event. And thats why this is important. If you’re in a business that also caters to children, then make sure you grab this day. Marketed right, you can get customers to spend on well discounted products. This isn’t a must-buy time, so remember to use this time to give some heavy discounts on your items that aren’t moving too well. Good campaigns successfully use this event to increase the brand recall with the site, especially useful with the approaching Christmas / New Years / Holiday gifting season.

…to be continued

Important Dates in the Indian Ecommerce Calendar – Part 1

In India, like in other countries Ecommerce has its key periods in a year, in which site visitors seem to be running around with their wallets in hand, eager to punch in their credit card numbers and buy something. Show them a discount during the diwali season and they are twice as likely to buy.

The sites that do the best business during the ‘season’ are the ones that are best prepared for it. It really helps to identify and anticipate the days / weeks / months during which customers are more likely to spend.

Here are a list of dates during which you will get a spike in your sales

Diwali – This is the big daddy of holiday sales in India (the closest equivalent to Christmas holiday season in India). This period starts off almost a month or two before Diwali. If you’re smart, you’ll target the corporates for corporate gifting orders a couple of months before Diwali. Give them e- gift vouchers of your site at discounted rates. Take bulk orders for attractive discounts. More importantly become part of the corporate gifting market, as this is going to grow significantly in the years ahead (its already HUGE).

Target NRIs during this season.

Tie up with gifting sites which are popular destinations for NRIs to come and search for gifts during Diwali.

People spend a lot of time around Diwali on facebook, wishing their families, looking at pictures of their friends, so it helps to spend money on advertising on Facebook.

….to be continued