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Helping businesses do business online

Basic Facebook Strategies for Ecommerce Stores

Here is a list of a few quick, easy to implement, facebook strategies for ecommerce stores to use. While there are many more strategies that Facebook gurus can suggest, we’ve seen our clients really benefit from just taking care of these basic ones.

1. Facebook Coupons
Distributing coupons through facebook. Can be placed in ads / in brand pages, or distributed through emails. We’ve seen the facebook ad campaigns become a lot more effective, with a coupon code added in the text.

2.  Polls and Trivia
People just can’t get enough of Trivia, and facebook marketers are using that fact. When an online brand regularly dolls out trivia it attracts a certain type of customer to the brand on facebook. These customers are easy to engage and contribute with comments and take part in polls. This helps in promoting the brand to their friends as part of the updates. This feature is so much more effective than the “invite-a-friend” option that lots of e-retailers are using.

3. Fangating
Fangating is basically when you give a customer a discount coupon or available for an exclusive offer only on the condition of them liking your brand on facebook. Yes, it does sound a bit too much of a commercial exchange at first. But  we’ve seen that customers are more than okay to do that in exchange for the promotions. The benefits might range from discount coupon codes to store credit to exclusive opening passes, etc.

A note of caution here: Make sure that the customer is happy for what they get in return of that “like”. Otherwise it can get ugly.

4. Contests
A bit along the same lines as Trivia, but with added incentives. Get the customers engaged by asking them questions, or asking them for suggestions on the brand page, and then declaring that the top 10 entries get a prize / reward. Facebook citizens love contests. We’ve seen huge jumps in the number of likes for a brand while a contest was going on. Again the more regularly this is done, the higher the rewards for the brand.

5. Customer Feedback / Comments
Engage with your customers. Reply to their comments, whether they’re thrilled or unsatisfied with your brand. Keep the interactions real, cut out the marketing / sales pitch and keep it genuine. And your brand page will see an increase in the number of likes and visitors.

6. Updates
Keep communicating with your customers about your new products / launches / or anything thats new at your company. You’ll be surprised at how many people will be rooting for your success when you keep them updated about it.

 

 

Manoj Ramesh, is the Business Development Manager at Tenovia Solutions, an Ecommerce product and services company. Besides loving to launch ecommerce stores, he also loves watching movies and loves trying out new restaurants.

Packaging in Ecommerce

Ordered a couple of items yesterday from 2 different sites: Myntra.com and Zovi.com.

Both companies took the exact same amount of time for delivery: a day and a half. Overall the experience with both of them was pretty good. Except that when I got the ordered items, I was a lot happier with the Myntra.com experience. Why? Mostly because their packaging was a lot better than Zovi.com’s.

This is what I got from Myntra.com. As a package it was colourful, and was promising of good quality items inside. It made you want to open it.

Zovi.com’s looked like they had sent me a bunch of documents. This is what it looked like. I’m not sure why, but I felt disappointed the minute I got this small brown paper packet which supposedly had my t-shirt inside.

 

So the point here is not to bicker about something that seems a relatively small issue. But its’ about the fact that a company cares enough that they want every aspect of the customer interaction to meet a particular quality, right down to the packaging.

And packaging is actually the first real interaction that the customer has with the product that they have just bought. It’ll be good for the Indian ecommerce companies to learn a lesson or two from the focus that world leading brands like Apple have put into this.

Yes, packaging costs are important to keep under control, but lets see some good innovation in this area. Looking forward for more exciting deliveries.:)

 

 

Murali Balan is the CEO of Tenovia Solutions, an Ecommerce product and services company. When he’s not discussing Ecommerce stuff with a retailer, he loves to go for long runs. 

Gratitude for customers: Getting the ‘thank-you’ right


Can you believe it: A customer who gets a good personalized ‘thank-you’ is a lot more likely to return to your online store, than one who gets ‘only’ the service / product delivered perfectly and as promised? Customers are demanding a lot more value for their money, and some fries along with it too. And businesses in the post-recession era are taking note and delivering what they want. There are increasing cases of personalized post-sale communications going out to customers with some of the following: personalized thank-you notes, discounts on next purchase and other techniques.

So its a good time to be a customer! :) The net / mobile / social commerce revolution is just starting. Watch this space for more updates.