Apr 8, 2011 3
Diwali really kicks off the major holiday season in India which lasts till February. During this time, typically sites would find that even though they don’t do anything different, orders normally go up. And thats largely because its the season of sales and spending in the Indian market. Some of your best discounts in electronics come out around this time.
New models of electronic gadgets, new cars, new season full of clothes on the racks of retailers, gets the Indian consumer’s wallet out and the retailer’s tills ringing. Basically the same is witnessed online. Online retailers try to keep up with their brick-n-mortar brothers-in-arms and online shoppers really benefit from it all.
A uniquely Indian event. And thats why this is important. If you’re in a business that also caters to children, then make sure you grab this day. Marketed right, you can get customers to spend on well discounted products. This isn’t a must-buy time, so remember to use this time to give some heavy discounts on your items that aren’t moving too well. Good campaigns successfully use this event to increase the brand recall with the site, especially useful with the approaching Christmas / New Years / Holiday gifting season.
…to be continued