Making E-commerce Easy

Increasing traffic is not enough to ensure high sales for an ecommerce website. The key is to monitor and increase the conversion rate. Here conversion rate refers to the proportion of people who decide to buy a product from among all those who visit the site.

Click stream Analysis
One of the most crucial criteria’s to success in bettering your conversion rate is to first do a click stream analysis. The click stream is the route for visitors to navigate the site, from the point of entry to the point where they make the purchase. Analyzing the flow of clicks, you can streamline the buying process to achieve greater efficiency. This analysis can identify problem areas and optimize site to generate more sales.

SEO
One of the most important is the positioning of the site between the results pages of search engines. This is where SEO (search engine optimization) skills come into play. Focusing on certain keywords and reach a privileged place among the search results of those terms is essential to increase the number of visitors who come to the site, which will have direct impact on sales volume.

Design of the site
Take care of these aspects is essential to prevent the reader from leaving the site. For example, the contents should be relevant to aid decision making. Monitor the pages where your traffic is dropping off, and tweak or re-design those pages until the performance improves.

Smart Email Campaigns
Make sure your email campaigns doesn’t advertise your site in a different light than what it is. Make sure you take the strong points of your site and highlight those. If done well, this can be a major boost to your conversion rate.

A/B Testing
Make sure to use A/B testing as much as you can. Basically this allows you to have two or more versions of the same page and you can test out which performs better. Google provides a fantastic free A/B testing tool as part of its Website Optimizer package. More than anything else, you no longer need to make huge bets on designs and layouts. Try a few, and stick with the designs / layouts that work best for you.