Dec 19, 2012
Last week, on 12/12/12, Google had a one day festival called GOSF (Great Online Shopping Festival) – where they promoted some 90 Indian online stores. They were gunning for something similar to Cyber Monday in the US, where there are crazy deals online just for a day.
The response in India for GOSF was fantastic, showing what the consumption capacity is in India.
On an average across retailers, sales increased by a whopping 200%, with apparels and electronics as the lead categories.
On an average 60% of the customers who came in to participating retailers sites were new. So the cost of customer acquisition went down drastically for these retailers thanks to Google’s push.
Not surprisingly, Google kept its branding out of the entire exercise. They’re treating it as an R&D exercise to give them better perspective of the Indian Ecommerce space. [You'd think they'd know it all thanks to Google Analytics and Google Adwords - :)]