Apr 5, 2011
Checklist for your E-commerce store
If you’re the owner of a retail business and are taking your business online, here is a quick checklist:
1. Business Plan – Set the budget, make the goals, treat this as a different business.
2. Get the processes in place – Take the time to invest in this, as effort here will result in lesser troubles
3. The bigger the dream, the more important the team – Recruit a person who knows the online space and is passionate to take the responsibility of taking your business online.
4. Platform – Select the right technology platform. There is a lot of choice. Find technology partners who know the ecommerce space, have a good mix of experience and passion. Make sure the platform is optimized for Search Engines.
5. Order Management Systems – Ensure that the orders you receive are turned around in no time.
6. Right packaging for your orders – The importance of this cannot be overstated.
7. Payment Gateway - Pick the partner that makes it easy for your customers to pay, and for your business to afford.
8. Logistics partner – Very important. Pick a company that takes customer service very seriously. Bad experiences for your customers with courier companies will reflect directly on you.
9. Marketing Plan - Must include a plan to get and stay on top of search engine rankings. Set aside budgets for search engine marketing.
10. Social Media – Scream about your new online business on Facebook, Youtube and Twitter. Build a following. Offer your fans some compelling reason to keep coming back.
11. Customer Service – Be the Amazon.com of your business. Beat your competition when it comes to customer service.
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Dear reader,
My name is Raj Chatterjee and and am the founder of rooja.com – an e-retail company in India to serve the high end luxury market in India. I wanted to inquire about getting a blogpost about us on your website.
We started our company in the US and have our web development team in the Silicon Valley. We plan to have weekly flash sales concentrating on a single designer at a time and will be India’s first truly luxurious flash sales website. We are targeting a very niche market and plan to focus on customer service and having a personality to our brand.
We have already made partnerships with distributors for several high end European and high end Indian designers who are regulars on India’s fashion weeks. We are really bullish on both the luxury and e-commerce market for India and I think our website will be a really good exposure for your website to cover the emerging online luxury market in India.
We are currently in our pre-launch phase and have around 6k members.
It will be great to hear back from you and work out possibilities.
Best wishes and regards,
Rajarshi Chatterjee
Founder and Chief Merchanidising Officer
raj@rooja.in
Rooja Fashion Pvt Ltd
All the best to you and your team. Would be happy to take a closer look into your site.
Cheers,
Murali