Making E-commerce Easy

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Helping businesses do business online

How ready is your E-commerce for T-Commerce?

Touch commerce or Tablet commerce has certainly made a strong impact in the E-commerce market and it is certainly here to stay.

Here are some interesting global facts on tablets’ impact on e-commerce.

1. Massive rise in the number of tablet sales:


2. More online sales on tablets than on smartphones.

3. People with tablets have higher average order values than those without tablets.
What retailers must know and do:

1. A mobile site is not enough. Its time to build an app for the tablet users.

2. Have a strategy for tablets that ties in to their overall branding.

3. Show off the cataloguing in a richer experience. Focus on products. Use larger fonts. Use better images. Remember users do love to zoom on their tablets.

4. They’re getting cheaper by the month, and the number of tablets in India will double every year (reaching 23.38 million by 2017).

5. The tablet user is part of an entire new generation of power spenders. Treat them well. Typically, those who own a tablet are early adopters and tend to spend more online and are more open in general to try out new things or aspire for the coolness quotient. In other words they’re ideal for e-commerce. Online retailers couldn’t dream for a better mix.

Big Retail: Few Tips for SAP integration with e-commerce

Having done a few SAP integrations for retailers for their online e-commerce store, here are a few pointers to note:

1. Clearly define what information is needed from SAP which is essential for the e-commerce store to operate, and vice-versa. And document it clearly especially for material, price, stock, and customer masters.

2. Select the method of integration carefully. Whether it is through automated export and import of data using CSV / flat files, or using APIs that can transfer data on a real time basis between SAP and your online store. The decision impacts budgets and timelines. So make sure the all stakeholders are clear about both.

3. Infrastructure: Make sure that environments for the data transfers to happen are safe and secure.

4. Last but not the least, test, test and then test some more. :)

Cheers.